Beyond the Farm: Marketing the Local
Join us for Beyond the Farm: Marketing the Local, the third webinar in our four-part PoliRuralPlus webinar series, organised by AcrossLimits.
Producing a great local product is only part of the journey. How do you make it stand out, reach the right customers and turn its local identity into an advantage?
This online session will explore how farmers, rural entrepreneurs and local businesses can strengthen the way they promote, position and communicate their products and services.
The webinar will look beyond the farm gate to explore the importance of marketing, visibility and local identity in creating new opportunities for rural businesses and communities. We will also discuss and showcase the potential of existing online platforms and new AI tools for marketing.
Participants will gain practical insights and ideas to help them consider how local products and rural businesses are presented to customers, how they can reach wider markets, and how the story behind a product or place can become part of its value.
Whether you produce food, run a rural enterprise, work in agritourism, support local businesses or are simply interested in strengthening Malta’s rural economy, this session is designed to offer practical inspiration that can be applied beyond the webinar.
What Can You Expect?
During the session, we will explore topics around:
- Marketing local products and services
- Communicating their unique value
- Reaching and engaging customers through online channels
- Strengthening visibility across different platforms
- Exploring existing online platforms and new AI tools for marketing
- Identifying opportunities to create additional value from rural activities
There will also be an opportunity to exchange ideas and connect with other people and organisations interested in agriculture, local enterprise and rural development.
Part of the PoliRuralPlus Webinar Series
This event is the third session in a four-part webinar series organised by AcrossLimits as part of the PoliRuralPlus project.
The series has so far explored:
Next-Gen Farming: Technology in Action – practical technologies and digital solutions supporting the future of agriculture.
Funding the Future: EU Opportunities for Farms and Rural Projects – practical guidance on navigating EU funding and turning rural ideas into viable projects.
With Beyond the Farm: Marketing the Local, we turn our attention to another important aspect of rural business development: how to communicate value, connect with customers online and create opportunities around what makes local products, businesses and places distinctive.
The series will conclude with the fourth webinar, Inside PoliRuralPlus & Synergies, with further details and registration to be announced soon.
Who Should Attend?
The webinar is open to farmers, food producers, rural entrepreneurs, agritourism operators, SMEs, start-ups, local organisations, researchers, public authorities, and anyone interested in local products, rural business development and innovation.
Participation is completely free.
How to Participate
To attend the webinar:
- Create your account on the Partner-Hub platform if you are not already registered.
- Complete your profile with your expertise and organisation details.
- Register for the event on the platform to secure your place.
Please note that all times displayed on the platform are CEST.
Stay connected
Keep up to date with PoliRuralPlus news, activities and upcoming opportunities through the project website and social media channels.
PoliRuralPlus website | Facebook | Instagram | LinkedIn | YouTube
Need Help?
For questions about the webinar, please contact:
Maria Elena Muscat
[email protected]
Kayleigh Farrugia
[email protected]
For assistance with the Partner-Hub platform, please contact:
Start Date:
14 October 2026, 18:00 CEST
End Date:
14 October 2026, 19:30 CEST
Location:
Online (Partner-Hub Platform)
